@font-face{font-display:swap;font-family:MW Sans;font-style:normal;font-weight:400;src:url(/observatorio-de-las-actitudes-humanas-en-los-nuevos-entornos-de-compra/assets/fonts/MWSans-Regular.woff2) format("woff2"),url(../fonts/MWSans-Regular.woff2) format("woff"),url(../fonts/MWSans-Regular.ttf) format("ttf")}@font-face{font-display:swap;font-family:MW Sans;font-style:bold;font-weight:600;src:url(/observatorio-de-las-actitudes-humanas-en-los-nuevos-entornos-de-compra/assets/fonts/MWSans-SemiBold.woff2) format("woff2"),url(../fonts/MWSans-SemiBold.woff) format("woff"),url(../fonts/MWSans-SemiBold.ttf) format("ttf")}@font-face{font-display:swap;font-family:MW Sans Bold;font-style:bold;font-weight:700;src:url(/assets/fonts/MWSans-Bold.woff2) format("woff2"),url(../fonts/MWSans-Bold.woff) format("woff"),url(../fonts/MWSans-Bold.ttf) format("ttf")}:root{--color-ink: #0f0f0e;--color-ink-soft: #3a3935;--color-ink-muted: #7a7870;--color-paper: #faf9f6;--color-paper-warm: #f3f1ec;--color-accent: #c8392b;--color-accent-dark: #a02d22;--color-accent-light: #f5ede9;--color-border: #e2dfd8;--color-border-strong: #c5c2ba;--color-success: #2d7a4f;--color-error: #c8392b;--font-display: "MW Sans", Arial, Helvetica, sans-serif;--font-body: "MW Sans", Arial, Helvetica, sans-serif;--radius: 4px;--shadow-card: 0 2px 20px rgba(15, 15, 14, .08), 0 1px 4px rgba(15, 15, 14, .04);--shadow-card-hover: 0 8px 40px rgba(15, 15, 14, .12), 0 2px 8px rgba(15, 15, 14, .06);--transition: .22s cubic-bezier(.4, 0, .2, 1)}*,*:before,*:after{box-sizing:border-box}html{scroll-behavior:smooth}body{font-family:var(--font-body);font-size:15px;line-height:1.65;color:var(--color-ink);margin:0;-webkit-font-smoothing:antialiased;min-height:100vh;display:flex;flex-direction:column}.site-header{padding:1rem 0 1rem 1rem}.header-inner{display:flex;align-items:center;justify-content:space-between}.site-logo{display:flex;align-items:baseline;gap:.25rem;text-decoration:none}.logo-mrms{font-family:var(--font-display);font-size:1.5rem;font-weight:900;color:#fff;letter-spacing:.04em}.logo-spain{font-family:var(--font-body);font-size:.7rem;font-weight:300;color:var(--color-accent);text-transform:uppercase;letter-spacing:.15em}.hero-section{flex:1;padding:2.5rem 1rem}.book-cover-column{display:flex;align-items:center;justify-content:center;padding:0}.book-wrapper{position:relative;display:inline-block}.book-cover{display:flex;position:relative;overflow:hidden;animation:bookReveal .8s cubic-bezier(.4,0,.2,1) both}@keyframes bookReveal{0%{opacity:0;transform:translate(-20px) rotateY(-8deg)}to{opacity:1;transform:translate(0) rotateY(0)}}.book-spine{width:28px;background:var(--color-accent-dark);flex-shrink:0;position:relative}.book-spine:after{content:"MRMS";position:absolute;bottom:2rem;left:50%;transform:translate(-50%) rotate(-90deg);font-family:var(--font-body);font-size:.55rem;font-weight:500;letter-spacing:.2em;color:#fff9;white-space:nowrap}.book-front{flex:1;background:var(--color-ink);padding:1.75rem 1.5rem;display:flex;flex-direction:column;position:relative;overflow:hidden}.book-front:before{content:"";position:absolute;top:0;right:0;width:100%;height:100%;background:repeating-linear-gradient(135deg,transparent,transparent 40px,rgba(200,57,43,.04) 40px,rgba(200,57,43,.04) 41px)}.book-badge{display:inline-block;background:var(--color-accent);color:#fff;font-size:.6rem;font-weight:500;letter-spacing:.15em;text-transform:uppercase;padding:.2rem .5rem;border-radius:2px;margin-bottom:1rem;width:fit-content}.book-eyebrow{font-family:var(--font-body);font-size:.65rem;font-weight:300;letter-spacing:.2em;text-transform:uppercase;color:#fff6;margin-bottom:.5rem}.book-title{font-family:var(--font-display);font-size:1.2rem;font-weight:700;line-height:1.3;color:#fff;margin-bottom:.4rem}.book-subtitle{font-size:.75rem;font-weight:300;color:#ffffff8c;line-height:1.4;margin-bottom:auto}.book-divider{width:30px;height:2px;background:var(--color-accent);margin:1.2rem 0}.book-description{font-size:.7rem;font-weight:300;font-style:italic;color:#fff6;line-height:1.5}.book-shadow{position:absolute;bottom:-12px;left:28px;right:-10px;height:12px;background:radial-gradient(ellipse at 50% 0%,rgba(15,15,14,.25) 0%,transparent 70%);filter:blur(4px)}.form-column{padding:25px 0}.form-container{padding:0;animation:slideUp .6s cubic-bezier(.4,0,.2,1) .1s both}@keyframes slideUp{0%{opacity:0;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}}.form-eyebrow{font-size:.7rem;font-weight:500;letter-spacing:.18em;text-transform:uppercase;color:var(--color-accent);margin-bottom:.4rem}.form-headline{font-family:var(--font-display);font-size:1.8rem;font-weight:700;line-height:1.2;color:var(--color-ink);margin-bottom:.6rem}.form-intro{font-size:1.25rem;font-weight:700;color:var(--color-ink-soft);margin-top:1.5rem;margin-bottom:1.5rem;line-height:1.6}.captacion-form div.columns div.column{padding:10px 0}.captacion-form .label{font-family:var(--font-body);font-size:1.25rem;font-weight:600;color:var(--color-ink-soft);margin-bottom:.3rem;letter-spacing:.01em}.required-star{color:var(--color-accent);margin-left:2px}.captacion-form .input,.captacion-form .textarea{font-family:var(--font-body);font-size:1rem;border:1.5px solid #d0d5dd;border-radius:8px;color:var(--color-ink);transition:border-color var(--transition),box-shadow var(--transition);padding:1.25rem .75rem}.captacion-form .input:focus,.captacion-form .textarea:focus{border-color:var(--color-accent);box-shadow:0 0 0 3px #c8392b1a;outline:none;background:#fff}.captacion-form .input.is-danger,.captacion-form .textarea.is-danger{border-color:var(--color-error)}.captacion-form .input::placeholder,.captacion-form .textarea::placeholder{color:#d0d5dd;font-weight:300}.captacion-form .field{margin-bottom:0}.consent-field{margin-bottom:.25rem}.consent-label{display:flex;align-items:flex-start;gap:.6rem;cursor:pointer;-webkit-user-select:none;user-select:none}.consent-label input[type=checkbox]{position:absolute;opacity:0;width:0;height:0}.checkbox-custom{flex-shrink:0;width:18px;height:18px;border:1.5px solid var(--color-border-strong);border-radius:3px;background:var(--color-paper);display:flex;align-items:center;justify-content:center;margin-top:2px;transition:all var(--transition)}.consent-label input[type=checkbox]:checked~.checkbox-custom{background:#000;border-color:#000}.consent-label input[type=checkbox]:checked~.checkbox-custom:after{content:"";display:block;width:5px;height:9px;border:2px solid #fff;border-top:none;border-left:none;transform:rotate(45deg) translateY(-1px)}.consent-label input[type=checkbox]:focus~.checkbox-custom{box-shadow:0 0 0 3px #c8392b26}.consent-text{font-weight:600;font-size:1rem;color:var(--color-ink-soft);line-height:1.5}.legal-link{color:#755ef4;text-decoration:none;text-decoration-color:#c8392b66;transition:text-decoration-color var(--transition)}.legal-link:hover{text-decoration-color:var(--color-accent)}.submit-btn{background:#000;color:#fff;border:none;font-family:var(--font-body);font-size:1.25rem;font-weight:500;letter-spacing:.02em;padding:.75rem 2rem;border-radius:8px;cursor:pointer;transition:all var(--transition);display:inline-flex;align-items:center;gap:.5rem;height:auto;width:100%;justify-content:center}.submit-btn:active{transform:translateY(0)}.submit-btn:disabled{opacity:.65;cursor:not-allowed}.btn-icon{font-size:1.1rem;transition:transform var(--transition)}.submit-btn:hover .btn-icon{transform:translate(3px)}.form-message{padding:.75rem 1rem;border-radius:var(--radius);font-size:.875rem;margin-top:.5rem}.form-message--success{background:#2d7a4f14;border:1px solid rgba(45,122,79,.2);color:var(--color-success);font-size:1.25rem;font-weight:700}.form-message--error{background:#c8392b0f;border:1px solid rgba(200,57,43,.2);color:var(--color-error);font-size:1.25rem;font-weight:700}.field-error{font-size:.78rem!important;margin-top:.2rem!important}.page-descarga .descarga-section{flex:1;display:flex;align-items:center;padding:5rem 0;background:var(--color-paper);background-image:radial-gradient(ellipse at 50% 0%,rgba(200,57,43,.05) 0%,transparent 60%)}.descarga-wrapper{max-width:560px;margin:0 auto;text-align:center;animation:slideUp .6s cubic-bezier(.4,0,.2,1) both}.descarga-icon{width:72px;height:72px;margin:0 auto 1.5rem;color:var(--color-accent)}.descarga-icon svg{width:100%;height:100%}.descarga-headline{font-family:var(--font-display);font-size:2rem;font-weight:700;color:var(--color-ink);margin-bottom:4rem;line-height:1.2}.descarga-subtitle{font-size:1rem;color:var(--color-ink-soft);margin-bottom:2rem;line-height:1.6}.descarga-card{background:#e8e4fd;margin-top:1.5rem;margin-bottom:1.5rem;overflow:hidden;padding:3rem 2rem}.descarga-card .descarga-info p{margin-bottom:1.5rem;font-size:1.25rem;font-weight:600;text-align:left}.descarga-book-mini{display:flex;flex-shrink:0;width:56px;height:76px;border-radius:1px 4px 4px 1px;box-shadow:-3px 0 #0f0f0e1a,-5px 3px 12px #0f0f0e33;overflow:hidden}.book-mini-spine{width:8px;background:var(--color-accent-dark);flex-shrink:0}.book-mini-front{flex:1;background:var(--color-ink);padding:.5rem;display:flex;flex-direction:column;gap:.25rem}.book-mini-label{font-size:.45rem;font-weight:300;letter-spacing:.1em;text-transform:uppercase;color:#fff6;line-height:1.2}.book-mini-title{font-family:var(--font-display);font-size:.5rem;font-weight:700;color:#ffffffd9;line-height:1.3}.descarga-info{text-align:left;flex:1}.descarga-filename{font-size:.85rem;font-weight:500;color:var(--color-ink);margin-bottom:.2rem;word-break:break-all}.descarga-meta{font-size:.75rem;color:var(--color-ink-muted);margin-bottom:.8rem}.descarga-btn{background:#000;color:#fff;border:none;font-family:var(--font-body);font-size:1.25rem;font-weight:500;padding:.75rem 2rem;border-radius:8px;cursor:pointer;transition:all var(--transition);display:inline-flex;align-items:center;gap:.4rem;height:auto;text-decoration:none;width:100%;box-shadow:0 3px 9px 2px #755ef48f}.btn-icon-svg{width:16px;height:16px}.descarga-note{font-size:.8rem;color:var(--color-ink-muted);margin-bottom:1.5rem}.back-link{font-size:.85rem;color:var(--color-ink-muted);text-decoration:none;transition:color var(--transition)}.back-link:hover{color:var(--color-accent)}.site-footer{background:#755ef4;padding:5rem 1rem 0rem;margin-top:auto;overflow:hidden;text-align:center}footer.site-footer img.footer-image{position:relative;top:10px}.footer-inner{display:flex;flex-direction:column;align-items:center;gap:.75rem;text-align:center}.footer-links{display:flex;align-items:center;gap:.5rem}.footer-links a{font-size:.8rem;color:#ffffff73;text-decoration:none;transition:color var(--transition)}.footer-links a:hover{color:#ffffffbf}.footer-sep{color:#fff3;font-size:.8rem}.footer-copy{font-size:.75rem;color:#ffffff40;margin:0}section.legal-section{padding:1rem}div.legal-title{margin-top:2rem;margin-bottom:2rem}div.legal-title h1{font-family:var(--font-display);font-size:2rem;font-weight:700;color:#000}div.legal-block{margin-top:1rem;margin-bottom:1rem}div.legal-block h2{font-size:1.5rem;font-weight:600;margin-bottom:2rem;margin-top:2rem}div.legal-block p{font-size:1.25rem}div.legal-block ul{font-size:1.25rem;list-style-type:disc;padding-left:1.75rem;padding-right:1rem}div.legal-block h3{font-size:1.5rem;font-weight:600;letter-spacing:-.24px;margin-bottom:1rem;margin-top:1rem}div.legal-date-info{margin-top:2rem;margin-bottom:2rem;font-size:1.25rem}.is-hidden{display:none!important}.columns{margin:0!important}@media(min-width:768px){header.site-header{padding-top:2rem;padding-left:3rem}section.hero-section{padding-left:3rem;padding-right:3rem}footer.site-footer{padding-left:3rem}section.legal-section{padding:0 3rem}}@media(min-width:992px){section.hero-section div.hero-columns{align-items:flex-start}div.hero-columns div.book-cover-column{width:40%}div.hero-columns div.form-column{width:60%;padding-top:0;padding-left:3rem}form.captacion-form div.columns div.is-6:nth-child(odd){padding-right:15px}footer.site-footer div.img-footer-wrapper img{display:block;max-width:40%;height:auto}}@media(min-width:1200px){section.hero-section div.hero-columns{justify-content:space-around}section.hero-section div.hero-columns div.book-cover-column{width:50%}section.hero-section div.hero-columns div.form-column{width:45%}footer.site-footer div.img-footer-wrapper img{max-width:500px;height:auto}section.legal-section{padding-left:5rem}}@media(min-width:1400px){section.hero-section{max-width:1400px;margin:auto}section.hero-section div.hero-columns{justify-content:space-between}section.legal-section{padding-left:4rem}}@media(min-width:1920px){header.site-header div.container{max-width:none!important}footer.site-footer{padding-top:8rem;padding-left:3rem}h1.form-headline{font-size:3rem}.descarga-card{padding:2rem inherit}.descarga-card .descarga-info p{margin-bottom:2.5rem}}
